Are You Referring to Me? A Short Guide to Getting Better Business Referrals.
Click on the screen to see our new video. Suppose you’re out to dinner with friends, or at a business dinner, and one of the people at the table asks “Who knows a good lawyer?” As it turns out, you do....
View ArticleMAG Packaging, Still Current After All These Years
Still working after all these years. Dare I say, but nearly thirty years ago we did the branding and package design for a company called Dead Sea Works. They extract Magnesium Chloride from the Dead...
View ArticleSMART Goals – Taking Your Business from Here to There
According to that great American philosopher Yogi Berra “if you don’t know where you’re going, you’ll end up someplace else.” As Usual, Yogi’s Right. But luckily there’s a SMART way to help your...
View ArticleYour Elevator Pitch: Just a Few Floors to Cut to the Chase
Here’s a common scenario: You ask someone what his or her company does, or the person has approached you at a conference or tradeshow. What you hear is something like “we’re the...
View ArticleWhite space is your design friend… and it doesn’t even have to be white.
See the puppets freeze their toes off talking about white space! Nature abhors a vacuum, the saying goes, and when you take a look at many communication pieces, whether print or electronic, you’d think...
View ArticleIs Your Website Really Yours? Are You Sure?
Scenarios We’ve Seen More Than Once… Your website disappears – it’s kind of like discovering your car’s been stolen from the parking lot. Something you rely on is gone without warning. Recently we’ve...
View Article140 Little Characters for Marketers to Love
Keeping Things Short and Tweet Here is what one hundred and forty characters look like. Is that enough to get your message across? Are your customers & prospects tweeting? Twitter is #2 of the top...
View ArticleFebruary 23rd Was National Dog Biscuit Day! Woof woof, crunch crunch, yum yum!
Animal Product Marketing Has Been Around Since At Least 1792! Dog biscuits have been around a long, long time. Ads appeared for biscuits intended for sporting dogs as early as 1792 but generally...
View ArticleHere’s a handy-dandy guide to photo and image sizes on most social networks.
Do you always have to search online for correct image sizes for cover photos, logos and other images on Facebook, Twitter, LinkedIn or any of the other social networks? Do your cover images get covered...
View ArticleHe did that one too? A tribute to record album designer John Berg.
Back in the days when record album art was engaging and exciting, I always checked to see who designed the covers, very often the name that I saw was John Berg. I think what struck me most was his use...
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